Make The Business Stand Out

With many businesses struggling to make a profit, many entrepreneurs and business owners are thinking of ways to keep afloat.  For would-be business people, getting quick cash loans is a start and the rest of the business plan would be put in place.  For many, it is easy to start a business—from selling products to offering services—but it is hard to maintain it to earn enough profits.  Maybe the following story would help.

In the 1950s, two brothers put up a fast food restaurant in California.  It seemed like an ordinary food joint serving hot burgers, crispy french fries, icy sodas, and creamy milkshakes.  But diners, particularly young people, came in droves because the restaurant offered instant hot meals at very low prices.  This zooming success caught the eye of a travelling food mixer salesman.  He promptly went to the popular food place and met with the sibling owners.  He proposed to put up several more branches of the popular dining place around California.  The partnership produced one of the most successful business and franchise in the world and its Golden Arches trademark is recognized by millions of happy customers.  Kudos to business-savvy brothers Dick and Mac McDonald and Ray Kroc of the iconic fast food place McDonald’s.  Eventually, Kroc bought out the brothers and the rest, they say, is business history.

What was one major component to McDonald’s amazing success story?  Kroc never changed the success recipe of the brothers—good food, prompt service, and cheap prices.  However, he added on it by emphasizing cleanliness, from the kitchen to the parking lot, and creating mascots and interesting TV ads.  For the entrepreneurs of today, the important thing to keep in mind is how to they make their business stand out from the myriad of competition and win loyal customers.  Here are a few tips to help out with the business.

·         Offer a unique concept.  Like what Ray Kroc did to drum up sales in his food business, small business owners and entrepreneurs should first think of a product or service that could have a mark that sets it apart from the rest.

·         Price the products or service competitively.  Up to this day, McDonald’s offer a low-priced menu that even college students on a budget could afford.

·         Continuously improve.  Business owners and entrepreneurs should invest time and money on improving their products or services.  If it means taking out an easy personal loan to put into research and development, it is worth it in the long run.

When they put these tips into practice, business-savvy people are on their way to making their business stand out and reaping good profits.

Collin Cooks (for College Students) EP1: Cornbread

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